Search Engine Optimization is an extensively used technique that helps the users and the search engines identify qualitative contents and good sites. It is a key instrument to a popular web site and more traffic. According to the Search Engine journal, the search engine industry is estimated to be worth over more than 16 billion dollars! And some part of these six billion dollars comes from black hat SEO. Unfortunately many a times it happens so that SEO techniques are excessively exploited turning the web content into hollow, weird rubbish. That’s when you know this is totally back hat seo.
Black Hat SEO:
Black hat seo is the dark horse of the Search Engine Optimization world. The term “Black hat seo” is the general term for using spam and other techniques that are considered unethical with the main aim of influencing search engines’ index. It is abusive and inappropriate for the web sites health. There is great difference between white and dark hat seo. In fact, this can be clearly understood when they are compared.
White hat versus black hat seo
- While the white hat techniques involve properly researched and crafted title, Meta Tags and good content according to web page, industry and relevance, the black hat involves the opposite. Stuffing with spam into on-page contents to fool search engine spiders they only make a fool of themselves.
- White hat seo is thought through and adapts link bait, means that it attempts to get linked because of quality content. In contrast, black hat seo merely exchanges links to improve ranking only. It plays the dirty game and hides links within the site.
- Most significant difference is in the contents. White hat seo or legitimate seo writes content in which the vocabulary and characters are maintained optimally. As a result the visitors get the opportunity of a veracious good read. However, the black hat seo stuffs the keywords in the content inappropriately and makes the audience uncomfortable. Rather than enjoying it, the visitors get a very bad impression of the content.
What we can learn from the above discussion is that black hat seo is a very wrong practice. Black hat seo services don’t only affect the search engine, but greatly affects the site in which it is used. In addition it is to be made sure that the search engine whose help we take is white hat seo based. Make sure you go to well known white hat seo agencies like the BEX Team for your SEO.